Work — Soldier

Soldier creates nation-wide retail experience for UAS

UAS retail experience inside Boston’s flagship Under Armour store

Product launch collection capsule and materialization

Men’s and women’s launch collection lookbook

Soldier created data led ethnographic profiles for consumer sets

Advertising campaign imagery with tagline

    UAS — Under Armour Sportswear
  
    From the sport tunnel to the fashion runway: Soldier enlisted to launch fashion lifestyle brand for global sports titan.

Dempsey Center identity, collateral and digital experience

Patrick Dempsey in Soldier’s custom designed Dempsey Challenge Kit and Specialized bike

Dempsey Challenge title sponsor survivor wall

Exclusive Airstream VIP experience sponsored by Soldier

Dempsey Challenge finish line experience

    The Dempsey Center & Dempsey Challenge
  
    Championing a new era in comprehensive cancer support.

Creating Boston’s first ever health and wellness neighborhood

Responsive Boston Landing map development

Branding system applied throughout interior

    Boston Landing
  
    From disparate real estate collection to premiere destination neighborhood.

Driving imagery for one of the most successful healthy eating Kickstarter launches

Soldier creates direct to consumer launch site

    Butcher Box
  
    Your friendly local online butcher: pioneering digital farm-to-table.

Advancing new prosthetic technologies in sport performance through Bionic5k event series

A festival of technology, sport and the human spirit

    Bionic5k
  
    The future is bionic: a festival of technology, sport, and the human spirit.

Japanese manga series art inspiration to drive campaign art

IndyCar 2018 Season: The Fast Four — James Hinchcliffe|Soldier worked with James Hinchcliffe to define his Fast Four character

IndyCar 2018 Season: The Fast Four — Josef Newgarden|Soldier worked with Josef Newgarden to define his Fast Four character

IndyCar 2018 Season: The Fast Four — Scott Dixon|Soldier worked with Scott Dixon to define his Fast Four character

IndyCar 2018 Season: The Fast Four — Takuma Sato|Soldier worked with Takuma Sato to define his Fast Four character

    IndyCar
  
    Insider motor-sport revs up to reach a new generation of fans.

Thermal Experience Index technology platform

Soldier launches arctic luxury line Branta

Product one architecture creation and naming

    Canada Goose
  
    From hardcore arctic specialty gear to global fashion lifestyle icon.

New Balance Kennedy Collaboration Campaign

Concepts

A simple streetwear curator becomes a global culture creator.

EdX

Empowering the next generation of great thinkers.

Establishing elite cycling team around the all-natural athlete

Unifying national team with custom kit design

    Butcher Box Cycling
  
   The all-natural athlete just got a whole lot faster.

  
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